Home Equity Platform - Equihome Partners
EquiHome empowers homeowners with tools and resources to make informed decisions about their home equity. The platform simplifies complex financial processes, providing services that cater to future investments, home improvements, and financial planning.
Focused on creating a professional and approachable platform that reflected the company’s mission of empowerment, simplicity, and innovation. As a UX designer and researcher, my role was to design a user-centered website that highlighted EquiHome’s services, built trust with its audience, and provided seamless access to their investment calculator and client onboarding system.
Role
UX Designer & Researcher
Year
2024
Timeline
4 Weeks
Goals
EquiHome needed a platform that was both functional and user-friendly, focused on making home equity decisions easier for their clients. Their key requirements included:
A modern, responsive website that worked flawlessly on any device.
A seamless client onboarding process that was simple and intuitive.
Tools like the investment calculator that turned complex decisions into easy-to-understand insights.
A platform that could build trust with potential clients through clear communication and innovative design.
They wanted a solution that combined functionality with a clean, professional look to enhance their online presence and user experience
Research and Insights
To better understand the needs of EquiHome's audience, I spoke with potential clients—first-time homeowners, property investors, and people exploring financial planning. Here's what I learned:
People wanted tools like the investment calculator to be simple and easy to use, without any confusion.
Most users appreciated a step-by-step onboarding process that made getting started smooth and stress-free.
Trust mattered a lot. High-quality visuals and a professional yet approachable tone were essential to making users feel confident in the platform.
I reviewed competitor websites in the financial and real estate sectors. Key findings included:
The need for easy-to-use calculators with clear outputs to support decision-making.
The importance of responsive design for mobile users.
Effective onboarding processes that minimized cognitive load and ensured engagement.
Ideation
Research
Conducted interviews with 15 fitness enthusiasts to identify pain points in existing activity trackers.
Key findings / insights
Users want offline capabilities for hiking.
Real-time feedback and notifications boost motivation.
Battery efficiency is critical.
High fidelity Mockups
Frontend
React Native for cross-platform development.
Native iOS using Swift for seamless performance on Apple devices.
Native Android using Kotlin for optimized functionality on Android devices.
Backend
Firebase for cloud storage, analytics, and real-time data synchronization.
Sensors Used
Pedometer for step counting.
Accelerometer for speed monitoring.
Magnetometer for compass functionality.
Deployment
Key Takeaways
Walk Sync successfully combines simplicity and advanced functionality to offer users a seamless fitness tracking experience. The focus on offline capabilities and real-time feedback makes it a standout choice for both casual and avid fitness enthusiasts.