Introduction
CricVibe is a cutting-edge cricket application designed to deliver lightning-fast scores, updates, and analysis to fans of the sport. With a focus on speed and efficiency, CricVibe offers comprehensive coverage of international and domestic cricket matches, including live scores, news, statistics, and player profiles. Whether you're following your favorite team or keeping an eye on the latest scores, CricVibe provides the most up-to-date information in a user-friendly format.
Final Product
The Problem
Many other cricket applications struggle with delays in score updates and poor user experiences, often resulting in frustration for users. Additionally, the apps may crash during periods of high traffic, further diminishing the overall user experience.
User Interviews
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I have conducted interviews for three user groups and here are few user frustrations I found.
Delays in score updates: The biggest issue I face is that the app often fails to provide real-time score updates, causing me to miss key moments in the game.
Slow loading times: The app takes too long to load, making it difficult to quickly access the information I need.
Poor User Experience: The design of the app is cluttered and confusing, making it difficult to navigate and find the information I need.
Unreliable notifications: The notifications I receive are often delayed or missing, causing me to miss important updates.
Crashes and errors: The app crashes frequently, especially during periods of high traffic, causing me to miss important updates and affecting my overall experience.
Limited coverage: The app only covers a limited number of leagues and tournaments, and doesn't provide the same level of coverage as some of the other cricket score apps.
Challenges
Delayed Score Updates: Users are frustrated with the delay in real-time score updates, causing them to miss key moments in the game.
Slow Loading Times: The app takes too long to load, hindering quick access to important information.
Poor User Experience: The app's cluttered and confusing design makes it difficult for users to navigate and find the information they need.
Desired Features
Real-time Score Updates: Users want fast and reliable real-time score updates to avoid missing important game moments.
Faster Load Times: Improved loading speeds are desired to enhance quick access to information.
Simplified and Intuitive UI: A cleaner and more intuitive design to improve user navigation and experience.
Reliable and Timely Notifications: Users desire notifications that are prompt and accurate to keep them updated with the game.
Concerns
Reliability: Users are concerned about the app's reliability, particularly during crucial game moments when delays and crashes are most disruptive.
Complexity: The existing cluttered design raises concerns about the ease of use, particularly for less tech-savvy users.
Notification Accuracy: Concerns about the accuracy and timeliness of notifications, which are critical for following the game.
Tech Comfort Level
Varied Tech Proficiency: The user base seems to include individuals with varying levels of tech comfort. The app design should be intuitive enough for less tech-savvy users while still providing the depth of features that more tech-comfortable users expect.
Need for Simplicity: Users indicate a preference for a simple and straightforward interface that doesn't require a steep learning curve.
User Personas
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Goals
To quickly and effortlessly get live score updates of major international matches.
To use a cricket app that integrates seamlessly into her busy schedule, providing quick updates without requiring much interaction or time.
Prefers an app that prioritizes ease of use and simplicity in its design and navigation.
Pain Points
Overwhelmed by apps that require too many steps to access basic information like scores or match highlights.
Frustrated by slow-loading apps, particularly when she only has a few minutes to check updates.
Dislikes notifications that are either too frequent or non-essential, which can feel intrusive.
Modified Attitudes & Behaviors
Sarah is moderately comfortable with technology and enjoys using apps that are straightforward and serve their purpose efficiently.
Prefers not to spend a lot of time exploring features or settings within an app.
Appreciates clean, minimalist designs that offer exactly what she needs without unnecessary extras.
Customer Journey
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Low-Fidelity Wireframes
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High-Fidelity Wireframes
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Prototype
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Usability Testing
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Study type : Unmoderated StudyThe usability testing will include a total of 10 participants, 5 male and 5 female, ranging in age from 25-40.Participants are included of both avid and casual cricket fans, with varying levels of experience using cricket score apps.
Length: Research study will last for 90 minutes with a questionnaire.
Findings / Insights
App Navigation and User Interface have to be reconsidered.
Based on the users suggestions, an insight is that, the scorecard to be clear and simple even on the card view and detailed view.
Based on the users suggestions, user wants to listen the score when multitasking instead of viewing the score