Introduction
DineHub Pro is the ultimate all-in-one app for restaurants, offering seamless pickup, delivery, and dine-in services with advanced features like bill splitting. Designed for small and medium-sized eateries, DineHub Pro allows business owners to subscribe and use the app under their own branding without the high costs of development and marketing.
Final Product
The Problem
Small and Medium-Sized Restaurant Owners: Independent eateries and local restaurant chains looking for an affordable way to offer digital services without the high cost of custom app development.
Restaurant Managers: Individuals responsible for overseeing daily operations who need efficient tools to manage orders, reservations, and customer interactions.
Entrepreneurs in the Food Industry: New business owners who want to launch their restaurant with a competitive edge in technology and customer service.
Customers Seeking Convenience: Diners who prefer to order food for pickup or delivery, make dine-in reservations, and enjoy features like bill splitting for a smoother dining experience.
Tech-Savvy Consumers: Individuals who appreciate the ease and efficiency of using a mobile app for their dining needs.
Food Delivery Services: Companies partnering with local restaurants to expand their delivery network and provide a comprehensive service platform.
User Interviews
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I have conducted user interviews with a specific target user group and here are the some key insights to takeaway.
Challenges
Time-consuming phone orders and error-prone manual systems.
High fees and lack of control with third-party delivery services.
Manual reservation management is cumbersome.
Desired Features
Direct pickup and delivery orders.
Reservation management.
Bill splitting for group diners.
Customizability to reflect brand identity.
Marketing tools to reach new customers.
Concerns
Cost of the app.
Ease of integration with existing systems.
User-friendliness for staff and customers.
Tech Comfort Level
Fairly comfortable with basic digital tools.
Requires an intuitive interface with good support.
User Personas
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Name - Emma Lewis
Age - 34
Occupation - Owner and Manager of Emma's Bistro
Location - Austin, Texas
Background
Emma owns a cozy bistro in a bustling neighborhood. She has been running her restaurant for five years and has built a loyal customer base. Emma is passionate about food and providing excellent customer service. She prides herself on offering a warm, welcoming atmosphere and high-quality meals.
Goals
To increase customer convenience by offering online ordering for pickup and delivery.
To streamline operations and reduce the workload on her staff.
To enhance the dining experience with modern features like bill splitting.
To maintain a competitive edge in the local restaurant market.
Challenges
Limited budget for developing and maintaining a custom mobile app.
Lack of technical expertise to design and manage a digital platform.
Difficulty in reaching a wider audience without substantial marketing resources.
Managing customer expectations and ensuring satisfaction with digital services.
Customer Journey
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Low-Fidelity Wireframes
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High-Fidelity Wireframes
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Prototype
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Usability Testing
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Study Type
Unmoderated Study
Location
The UX research study will be conducted on January 30 2024 after working hours, remotely.
Participants 2 males, 5 females from age 16 to 68 years, 1 male with hearing impairment and 1 female with physical disability and the study is accessible with screen readers
Length
Research study will last for 90 minutes with a questionnaire.
Findings / Insights
Streamlined Homepage: Clear navigation and engaging visuals make it easy for John to find necessary information quickly.
Key Information Display: Prominently displayed services such as pickup, delivery, and reservations reduce uncertainty about the restaurant's offerings.
Engaging Visuals: High-quality images create a positive first impression and encourage John to explore further.
Opportunity: Incorporate customer reviews and testimonials directly on the homepage to further boost credibility and attract new customers